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Brandscendence: Three essential elements of enduring brands

Clark, Kevin A.

Brandscendence: Three essential elements of enduring brands - Chicago: Dearborn Trade Publishing 2004 - xviii, 247p., app., notes, ind. 24 cm x 16 cm

ISBN: 0793183030

Subjects--Topical Terms:
brand name products
brandnext
experiencing brandscendence
management
valuation

Dewey Class. No.: 658.827 / CLA

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