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Communication campaign management : a systems approach

Simmons, Robert E.

Communication campaign management : a systems approach by Robert E. Simmons - New York: Longman 1990 - xv, 237p., glos., ind. 24 cm x 16 cm

ISBN: 0801304040

Subjects--Topical Terms:
budget
campaigns
conceptualizing problem analysis
evaluating campaign results
message delivery system
messages
objectives
planning with PERT-CPM
presenting campaign plan
research methods
strategic planning
survey research methodology
systems

Dewey Class. No.: 659.068 / SIM

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