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Marketing

Berkowitz, Eric N.

Marketing by Eric N. Berkowitz, Roger A. Kerin, William Rudelius - Missouri: Times Mirror/Mosby College Publishing 1986 - xxv, 747p., glos., ind. 26 cm x 21 cm

ISBN: 0801606020

Subjects--Topical Terms:
cases
changing environment
focus on consumers
initiating process
managing marketing process
marketing
marketing organisation
opportunities
understanding buyers

Dewey Class. No.: 658.8 / BER

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