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The uses of mass communications : current perspectives on gratifications research

Blumler, Jay G. (ed.)

The uses of mass communications : current perspectives on gratifications research - London: Sage Publications Ltd., 1974. - 318p. 23 cm x 15 cm

ISBN: 0803904940

Subjects--Topical Terms:
exploration of audience
mass communication
psychological motives
social integration
television viewing
utilization

Dewey Class. No.: 302.23 / BLU

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