Marketing strategy : a decision focused approach
Marketing strategy : a decision focused approach
by Orville C. Walker, John Mullins, Harper Boyd and Jean-Claude larreche
- 5th ed.
- New Delhi: Tata McGraw-Hill Publishing Company Ltd 2006
- xx, 346p., ind. 25 cm x 20 cm
- McGraw-Hill/Irwin series in marketing .
0070611432
corporate strategy
differentiation and positioning
formulating marketing strategies
gestion
implementation and control
management
market oriented
marketing
meausuring
opportunity analysis
targeting
658.807 / WAL
0070611432
corporate strategy
differentiation and positioning
formulating marketing strategies
gestion
implementation and control
management
market oriented
marketing
meausuring
opportunity analysis
targeting
658.807 / WAL