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The breakaway brand : how great brands stand out

Kelly, Francis J.

The breakaway brand : how great brands stand out by Francis J. Kelly III and Barry Silverstein - New Delhi: Tata McGraw-Hill Publishing Company Limited 2005 - xiv, 289p., ind. 23 cm x 15 cm

ISBN: 0070611874

Subjects--Topical Terms:
agent
brand name products
branding in business and beyond
breakaway away
campaigns
hero
marketing
packaging
products
promotion

Dewey Class. No.: 658.827 / KEL

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