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Message effects in communication science

Bradac, James J. (ed.)

Message effects in communication science - California: Sage Publications Inc., 1989. - 320p. 22 cm x 14 cm

ISBN: 0803931477

Subjects--Topical Terms:
communication
effects
effects
goals
mass media
message
prospects
research
retrospect
television commercials
theory

Dewey Class. No.: 302.23 / MES

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