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Public communication campaigns

Rice, Ronald E. (ed.)

Public communication campaigns - 2nd ed. - New Delhi: Sage Publications India pvt. ltd. 1989 - 426p., app., ref., ind. 21 cm x 14 cm

ISBN: 0803932634

Subjects--Topical Terms:
design
government publicity
mass media
propaganda
social advertising
social aspects
theory

Dewey Class. No.: 302.234 / PUB

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