Persuasion theory and research

O'Keefe, Daniel J.

Persuasion theory and research by Daniel J. O'Keefe - New Delhi: Sage Publications India Pvt. Ltd. 1990 - 270p., ref., ind. 24 cm x 16 cm - Current communication, an advanced text series; v. 2 .

0803933681


cognitive dissonance
message factors
message production
persuasive effects
psychology
receiver and context factors
social judgement
source factors

153.852 / OKE
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