Visual persuation : the role ofimages in advertising
Messaris, Paul
Visual persuation : the role ofimages in advertising by Paul Messaris - New Delhi: Sage Publicarions India Pvt. Ltd. 1997 - xxii, 296p., ref., ind. 23 cm x 15 cm
0803942466
advertising
image as evidence
image as implied selling proposition
image as simulated realty
psychological aspects
visual communication
659.1042 / MES
Visual persuation : the role ofimages in advertising by Paul Messaris - New Delhi: Sage Publicarions India Pvt. Ltd. 1997 - xxii, 296p., ref., ind. 23 cm x 15 cm
0803942466
advertising
image as evidence
image as implied selling proposition
image as simulated realty
psychological aspects
visual communication
659.1042 / MES