Postmodern consumer research : the study of consumption as text

Hirschman, Elizabeth C.

Postmodern consumer research : the study of consumption as text by Elizabeth C. Hirschman, Morris B. Holbrook - New Delhi: Sage Publications India Pvt. Ltd. 1992 - vii, 146p., ref., ind. 22 cm x 14 cm

0803947437


consumer research
empiricism
evaluating research
interpretivism
knowledge
methods
philosophies
rationalism
socioeconomic constructionism
subjectivism
theory of history

658.834 / HIR
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