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Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research

Bearden, Willam O.

Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research by William O. Bearden, Richard G. Netemeyer and Mary F. Mobley - New Delhi: Sage Publications India Pvt. Ltd. 1993 - xii, 352p., app. 29 cm x 22 cm

ISBN: 0803951558

Subjects--Topical Terms:
advertising stimuli
business ethics
consumer behaviour research
consumer ethnocentrism
consumption values
evaluation of measures
information processing
innovativeness
inter-intrafirm issues
marketing research
sales approaches
sales management
sexual identity scale

Dewey Class. No.: 658.83 / BEA

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