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Marketing in a multicultural world : ethnicity, nationalism, and cultural identity

Costa, Janeen Arnold (ed.

Marketing in a multicultural world : ethnicity, nationalism, and cultural identity - New Delhi: Sage Publications India Pvt. Ltd. 1995 - x, 342p., ind. 23 cm x 15 cm

ISBN: 0803953283

Subjects--Topical Terms:
case studies
communication in marketing
consumer behaviour
cross cultural studiesculture consumed
ethnicity
intercultural communication
marketing

Dewey Class. No.: 658.8348 / MAR

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