Advertising and popular culture
Fowles, Jib
Advertising and popular culture by Jib Fowles - New Delhi: Sage Publications India Pvt. Ltd. 1996 - xviii, 278p., bib., ind. 21 cm x 14 cm - Foundation of popular culture series 5 .
0803954832
deciphering advertisements
dynamics behind the advertisement
energizers
exchanges
flagrant criticisms
mixed receptions
origins
perspective
popular culture
project of the self
surface of the advertisement composed consumed
659.10420973 / FOW
Advertising and popular culture by Jib Fowles - New Delhi: Sage Publications India Pvt. Ltd. 1996 - xviii, 278p., bib., ind. 21 cm x 14 cm - Foundation of popular culture series 5 .
0803954832
deciphering advertisements
dynamics behind the advertisement
energizers
exchanges
flagrant criticisms
mixed receptions
origins
perspective
popular culture
project of the self
surface of the advertisement composed consumed
659.10420973 / FOW