Advertising and popular culture

Fowles, Jib

Advertising and popular culture by Jib Fowles - New Delhi: Sage Publications India Pvt. Ltd. 1996 - xviii, 278p., bib., ind. 21 cm x 14 cm - Foundation of popular culture series 5 .

0803954832


deciphering advertisements
dynamics behind the advertisement
energizers
exchanges
flagrant criticisms
mixed receptions
origins
perspective
popular culture
project of the self
surface of the advertisement composed consumed

659.10420973 / FOW
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