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Marketing and consumer research in the public interest

Hill, Ronald Paul (ed.)

Marketing and consumer research in the public interest - New Delhi: Sage Publications India Pvt. Ltd. 1996 - x, 230p., ind. 23 cm x 15 cm

ISBN: 0803971915

Subjects--Topical Terms:
advertising
consumer behaviour
consumer education
marketing research
public interest
social aspects

Dewey Class. No.: 658.83 / MAR

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