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The low-income consumer : adjusting the balance of exchange

Alwitt, Linda F.

The low-income consumer : adjusting the balance of exchange by Linda F. Alwitt and Thomas D. Donley - New Delhi: Sage Publications India Pvt. ltd. 1996 - x, 192p., ref., ind. 23 cm x 15 cm

ISBN: 0803972121

Subjects--Topical Terms:
definition of poverty
finance
financial management
low-income consumers
marketing
marketing communications
marketing concepts
money-saving techniques
personal
poor
poverty population
price discrimination
promotion
retail markets
theory of marketing exchange

Dewey Class. No.: 658.8348 / ALW

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