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Television and its audience

Barwise, Patrick

Television and its audience by Patrick Barwise and Andrew Ehrenberg - New Delhi: Sage Publications 1992 - xii, 206p., ref., glos., ind. 24 cm x 16 cm - Sage communication in society series .

ISBN: 0803981554

Subjects--Topical Terms:
advertising
broadcast
medium
reach
television

Dewey Class. No.: 302.2345 / BAR

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