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Television and political advertising : signs, codes, and images

Biocca, Frank (ed.)

Television and political advertising : signs, codes, and images - Hillsdale: Lawrunce Eralbaum Associates, Inc., Publishers 1991 - V. 2, xii, 268p., ind. 23 cm x 16 cm

ISBN: 0805806628

Subjects--Topical Terms:
analysis
Burke's sociological criticism
campaign documentry
language
meanings
political advertising
political communication
psychological aspects
regulating signs images
semantic framing
semiotic analysis
symbolic
television in politics

Dewey Class. No.: 659.1932 / TEL

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