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Media management : a casebook approach

Media management : a casebook approach by Ardyth Broadrick Sohn, Jan LeBlanc Wicks, Stephen Lacy and George Sylvie - 2nd ed. - New Jercy: Lawrence Erlbaum Associates, Inc. 1998 - vii, 383p., ind., 23 cm x 15 cm

ISBN: 080583026X

Subjects--Topical Terms:
budgeting
case studies
decision making
leadership
management
market analysis
marketing and research
mass media
media regulation and self regulation
motivation
planning
structure of media organisations
technology

Dewey Class. No.: 302.23068 / MED

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