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Persuading people to have safer sex : applications of social science to the AIDS crisis

Perloff, Richard M.

Persuading people to have safer sex : applications of social science to the AIDS crisis by Richard M. Perloff - New Jersy: Lawrence Erlbaum Associates, Inc. Publishers 2000 - ix, 159p., ref., ind. 23 cm x 15 cm - LEA's communication series .

ISBN: 0805833811

Subjects--Topical Terms:
AIDS (Disease)
AIDS prevention behaviour
campaigns
culture and poverty
health behavior
persuasion
safe sex in AIDS prevention
social psychological and communication perspectives

Dewey Class. No.: 362.1969792 / PER

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