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TechnoBrands : how to create and use "Brand Identity" to market, advertise and sell technology products

Pettis, Chuck

TechnoBrands : how to create and use "Brand Identity" to market, advertise and sell technology products by Chuck Pettis - New York: AMACOM 1995 - xiii, 222p., ind. 24 cm x 15 cm

ISBN: 0814402437

Subjects--Topical Terms:
brand name products
brand strategy
creatively implementing technobranding
global brand building
high technology
marketing
marketing communications
research
technological innovations

Dewey Class. No.: 658.827 / PET

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