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Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position

VanAuken, Brad

Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position by Brad VanAuken - New York: AMACOM 2001 - xiv, 306p., app., ind. 24 cm x 16 cm

ISBN: 0814406815

Subjects--Topical Terms:
advertising
brand
brand building
brand equity
brand extentions
brand identity standards
branding language
competition
consumer understanding
design
global branding
integrated brand marketing
internet
management
marketing
product
research
tradmarks

Dewey Class. No.: 658.827 / VAN

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