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Conquering consumerspace : marketing strategies for a branded world

Solomon, Michael R.

Conquering consumerspace : marketing strategies for a branded world by Michael R. Solomon - New York: AMACOM 2003 - xii, 276p., notes, ind. 24 cm x 16 cm

ISBN: 0814407412

Subjects--Topical Terms:
brand
consumer preferences
customer relations
entering consumerspace
marketing
pioneers
virtual voices

Dewey Class. No.: 658.827 / SOL

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