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Handbook of sales promotion

Ulanoff, Stanley M. (ed.)

Handbook of sales promotion - New York: McGraw-Hill Book Co., 1985. - xxvii, 607p., glos., app., ind., 24 cm x 16 cm

ISBN: 0070657335

Subjects--Topical Terms:
creation and distribution
distributors
law
management
manufacturers
personal sales promotion
retailers
sales force
sales promotion

Dewey Class. No.: 658.82 / HAN

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