Marketing power plays : how the world's most ingenious marketers reach the top of their game

Marketing power plays : how the world's most ingenious marketers reach the top of their game by BusinessWeek - New Delhi: Tata McGraw-Hill Publishing Company Limited 2007 - ix, 178p. 22 cm x 14 cm

0070658420


case studies
Caterpillar Sinks its claws into services
Citigroup
Electrolux
ESPN Zone
GE
HP ultimate team player
IKEA global cult brand
Intel
Johnson and Johnson
marketing
MTV cool
Wal Mart

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