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Branding : the power of market identity

Carter, David E.

Branding : the power of market identity by David E. Carter - New York: Hearst Books International 1999 - 184p., ind. 26 cm x 21 cm

ISBN: 0823066312

Subjects--Topical Terms:
brand extension
brand identities
branding
consistent identity
corporate identity
dominant brands
global brands
global economy
great company name
great logo
package design

Dewey Class. No.: 658.827 / CAR

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