Normal view MARC view ISBD view

Consumer testing and evaluation of personal care products

Moskowitz, Howard R.

Consumer testing and evaluation of personal care products by Howard R. Moskowitz - New York: Marcel Deeker, Inc. 1996 - ix, 497p., ind. 23 cm x 16 cm

ISBN: 0824793676

Subjects--Topical Terms:
benchmarking a product category
concept development
conventional subgroups
experimental design
experimental psychology
individual preferences
optimisation
practical consideration for product testing
preference segmentation
product development process
product optimisation
ratings
testing

Dewey Class. No.: 668.550287 / MOS

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)