Strategy in advertising : matching media and messages to market and motivations
Bogart, Leo
Strategy in advertising : matching media and messages to market and motivations by Leo Bogart - 2nd ed. - Illinois: NTC Publishing House 1986 - xiii, 406p., ind. 24 cm x 16 cm
0842230944
advertising
American scene
audience
budget
communication
computation
cost
effects
frequency
inspiration
measuring
media
models
necessity
persuasion
plan
reach
realities
repetition
strategy
target
third dimension
use
659.1 / BOG
Strategy in advertising : matching media and messages to market and motivations by Leo Bogart - 2nd ed. - Illinois: NTC Publishing House 1986 - xiii, 406p., ind. 24 cm x 16 cm
0842230944
advertising
American scene
audience
budget
communication
computation
cost
effects
frequency
inspiration
measuring
media
models
necessity
persuasion
plan
reach
realities
repetition
strategy
target
third dimension
use
659.1 / BOG