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The focus group research handbook

Edmunds, Holly

The focus group research handbook by Holly Edmunds - Chicago: NTC/Contemporary Publishing Group Inc. 1999 - x, 276p., glos., app., ind. 24 cm x 16 cm

ISBN: 0844202886

Subjects--Topical Terms:
American marketing association
budgetary advantages
evaluation
facility issues
focus group interviewing
focus group moderation

Dewey Class. No.: 658.83 / EDM

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