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Integrated direct marketing

Roman, Ernan

Integrated direct marketing by Ernan Roman - Lincolnwood: NTC Business Books 1995 - vii, 223p., app., ind. 23 cm x 15 cm

ISBN: 0844223498

Subjects--Topical Terms:
behind the data
customer contact management
customer driven
deployment of media
direct marketing
guidelines
measuring success
worksheets

Dewey Class. No.: 658.84 / ROM

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