Market leadership strategies for service companies : creating growth, profits, and customer loyalty

Terrill, Craig

Market leadership strategies for service companies : creating growth, profits, and customer loyalty by Craig Terrill and Arthur Middlebrooks - Illinois: NTC Business Books 2001 - xiii, 268p., ib., ind. 24 cm x 16 cm

0844224413


brand
competitors
customers
dominating markets
franchise
leadership strategies
marketing
marketing role
revitalize current services
service industries
service market

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