Normal view MARC view ISBD view

Communicating globally : an integrated marketing approach

Schultz, Don E.

Communicating globally : an integrated marketing approach by Don E. Schultz and Philip J. Kitchen - Chicago: NTC Business Books 2000 - 280p., app., bib., ind. 24 cm x 16 cm

ISBN: 0844225223

Subjects--Topical Terms:
British Telecom
case study
communication
De Beers
Dow Chemical
export marketing
export marketing
export marketing case studies
global marketplace
IGMC strategy
integrated marketing communication
international
Oral B
Orange PLC

Dewey Class. No.: 658.848 / SCH

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)