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Strategic brand communication campaigns

Schultz, Don E.

Strategic brand communication campaigns by Don E. Schultz and Beth E. Barnes - 5th ed. - Illinois: NTC Business Books 2001 - xxii, 378p., ind. 23 cm x 15 cm

ISBN: 0844229520

Subjects--Topical Terms:
brand building
brand strategic
branding
campaign
campaign strategy
communication
communication investment strategies
consumer behaviour
evaluation
marketing
relationships

Dewey Class. No.: 658.827 / SCH

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