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Fundamentals of copy and layout

Book, Albert C.

Fundamentals of copy and layout by Albert C. Book and C. Dennis Schick - 3rd ed. - Illinois: NTC Business Books 1997 - viii, 278p., glos., ind. 28 cm x 22 cm

ISBN: 0844230243

Subjects--Topical Terms:
advertising copy
advertising layout
broadcast
cases
copy
copyediting
copyfitting
creative philosophies
direct mail
interactive media
internet advertising
layout
print media
radio
specialty advertising
television
typography
yellow pages advertising

Dewey Class. No.: 659.132 / BOO

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