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Media planning: A practical guide

Surmanek, Jim

Media planning: A practical guide - Illinois: NTC Business Books, 1989 - xv, 165p., glos., ind. 23 cm x 15 cm

ISBN: 0844230464

Subjects--Topical Terms:
audience
demographic target
media management
media mix
media planning
media strategies and creativity
outdoor
print media
tv rating

Dewey Class. No.: 659.111 / SUR

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