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Public relations in the marketing mix : introducing vulnerability relations

Goldman, Jordan

Public relations in the marketing mix : introducing vulnerability relations by Jordan Goldman - Illinois: NTC Business Books 1984 - xviii, 165p, ind. 23 cm x 15 cm

ISBN: 0844230847

Subjects--Topical Terms:
approaches
developing PR program
public relations

Dewey Class. No.: 659.2 / GOL

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