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My life in advertising and scientific advertising

Hopkins, Claude C.

My life in advertising and scientific advertising by Claude C. Hopkins - Illinois: NTC Business Books 1990 - xiii, 318p. 23 cm x 15 cm

ISBN: 0844231010

Subjects--Topical Terms:
advertising
automobile
campaigns
dealers
distribution
headlines
individuality
influence
information
letter writing
medical advertising
negative advertising
psychology
salesmanship
samples
scientific advertising
selling

Dewey Class. No.: 659.1092 / HOP

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