Normal view MARC view ISBD view

Radio advertising : the authoritative handbook

Schulbereg, Pete

Radio advertising : the authoritative handbook by Pete Schulberg and Bob Schulberg - 2nd ed. - Lincolnwood: NTC Business Books 1996 - xvi, 240p., ind. 23 cm x 16 cm

ISBN: 0844231185

Subjects--Topical Terms:
barter
buying selling
cost-per-point fallacy
creativity
determining radio rates
effective direct response techniques
payoff
radio
ratings and the numbers
reach
role of network syndication
significance of format
smattering of intelligence
television's pervasive influence

Dewey Class. No.: 659.142 / SCH

Place hold
Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)