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Promotional marketing : ideas and techniques for success in sales promotion

Robinson, William A.

Promotional marketing : ideas and techniques for success in sales promotion by William A. Robinson and Christine Hauri - Illinois: NTC Business Books 1991 - x, 178p., ind. 23 cm x 16 cm

ISBN: 0844231509

Subjects--Topical Terms:
ideas and techniques
promotional marketing
sales promotion

Dewey Class. No.: 658.82 / ROB

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