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Readings and cases in direct marketing

Brown, Herbert E.

Readings and cases in direct marketing by Herbert E. Brown and Bruce Buskirk - Illinois: NTC Business Books 1989 - xii, 334p. 24 cm x 18 cm

ISBN: 0844231835

Subjects--Topical Terms:
analysis
case
creative
database
direct marketing
lists
mail-order
offer
package
presentation
production
research
strategy
telemarketing
testing

Dewey Class. No.: 658.84 / BRO

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