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Successful advertising research methods

Haskins, Jack

Successful advertising research methods by Jack Haskins and Alice Kendrick - Illinois: NTC Business Books 1993 - 453p., app., ind. 24 cm x 19 cm

ISBN: 0844231894

Subjects--Topical Terms:
advertising
future of advertising research
media research
message research
methodology
research

Dewey Class. No.: 659.1072 / HAS

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