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How to write a successful advertising plan

Taylor, James W.

How to write a successful advertising plan by James W. Taylor - Illinois: NTC Business Books 1990 - 154p., ind. 28 cm x 22 cm

ISBN: 0844231959

Subjects--Topical Terms:
advertising
advertising for retail stores
budgets
customers
developing creative strategy
marketing planning
media
selecting advertising agency

Dewey Class. No.: 659.111 / TAY

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