How to write a successful marketing plan: a disciplined and comprehensive approach
Hiebing, Roman G.
How to write a successful marketing plan: a disciplined and comprehensive approach by Roman G. Hiebing, Jr. and Scott W. Cooper - 2nd ed. - Illinois: NTC Business Books 1997 - xxxiv, 510p., app., ind. 29 cm x 22 cm
0844232025
advertising media
branding
business planning
business review
communication goals
conducting research
distribution
evaluation
execution
information
marketing management
marketing objectives
marketing planning
marketing research
merchandising
packaging
positioning
pricing
product
publicity
strategies
658.802 / HIE
How to write a successful marketing plan: a disciplined and comprehensive approach by Roman G. Hiebing, Jr. and Scott W. Cooper - 2nd ed. - Illinois: NTC Business Books 1997 - xxxiv, 510p., app., ind. 29 cm x 22 cm
0844232025
advertising media
branding
business planning
business review
communication goals
conducting research
distribution
evaluation
execution
information
marketing management
marketing objectives
marketing planning
marketing research
merchandising
packaging
positioning
pricing
product
publicity
strategies
658.802 / HIE