The successful marketing plan : a disciplined and comprehensive approach
Hiebing, Roman G.
The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing, Jr.Scott W. Cooper - 2nd ed. - Illinois: NTC Business Books 1997 - xxxiv, 510p., app., ind. 28 cm x 21 cm
0844232033
advertising message
branding
business review
case study
communication goals
distribution
evaluation
events
marketing
marketing strategies
media
merchandising
opportunities
packaging
personal selling
planning
positioning
pricing
problems
product
promotion
publicity
sales objectives
service
testing
658.802 / HIE
The successful marketing plan : a disciplined and comprehensive approach by Roman G. Hiebing, Jr.Scott W. Cooper - 2nd ed. - Illinois: NTC Business Books 1997 - xxxiv, 510p., app., ind. 28 cm x 21 cm
0844232033
advertising message
branding
business review
case study
communication goals
distribution
evaluation
events
marketing
marketing strategies
media
merchandising
opportunities
packaging
personal selling
planning
positioning
pricing
problems
product
promotion
publicity
sales objectives
service
testing
658.802 / HIE