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Madison Avenue USA : the extraordinary business of advertising and the people who run it

Mayer, Martin

Madison Avenue USA : the extraordinary business of advertising and the people who run it by Martin Mayer - Illinois: NTC Business Books 1992 - xvii, 332p., ind. 23 cm x 15 cm

ISBN: 0844232475

Subjects--Topical Terms:
advertising
agencies
campaigns
execution
history
media
selection

Dewey Class. No.: 659.10973 / MAY

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