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Marketing corporate image : the company as your number one product

Gregory, James R.

Marketing corporate image : the company as your number one product by James R. Gregory with Jack G. Wiechmann - Illinois: NTC Business Book 1991 - xvii, 254p., app., ind. 24 cm x 16 cm

ISBN: 0844232823

Subjects--Topical Terms:
advertising
advocacy advertising
checklist
corporate image
identification
impact
managing crisis
market position
marketing
merger
name change
redefining the corporation
reminder
selling
strategy
takeover
targets

Dewey Class. No.: 659.1 / GRE

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