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Which ad pulled best? / by Philip Ward Burton and Scott C. Purvis

Burton, Philip Ward

Which ad pulled best? / by Philip Ward Burton and Scott C. Purvis - 8th ed. - Lincolnwood: NTC Business Books 1996 - xv, 144p. 28 cm x 21

ISBN: 08442331553

Subjects--Topical Terms:
advertising
copy advertising
evaluation

Dewey Class. No.: 659.1 / BUR

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