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Developing, implementing and managing an effective marketing plan

Goetsch, Hal

Developing, implementing and managing an effective marketing plan by Hal Goetsch - Illinois: NTC Business Books 1993 - xv, 249p., ind. 24 cm x 19 cm

ISBN: 0844233706

Subjects--Topical Terms:
control
implementation
marketing
media buying
organising
planning
process
role
tools
trade associations

Dewey Class. No.: 658.802 / GOE

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