The ANA guide to media management
Zeltner, Herbert
The ANA guide to media management by Herbert Zeltner - Lincolnwood: NTC Business Books 1995 - 128p., app., ind. 23 cm x 16 cm
0844233714
advertising media planning
Association of National Advertisers
components of media function
developments trends shaping American media environment
evaluation media performance
keys to effective media management
organisation
selecting the best media structure
659.111 / ZEL
The ANA guide to media management by Herbert Zeltner - Lincolnwood: NTC Business Books 1995 - 128p., app., ind. 23 cm x 16 cm
0844233714
advertising media planning
Association of National Advertisers
components of media function
developments trends shaping American media environment
evaluation media performance
keys to effective media management
organisation
selecting the best media structure
659.111 / ZEL