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Value-added public relations : the secret weapon of integrated marketing

Harris, Thomas L.

Value-added public relations : the secret weapon of integrated marketing by Thomas L. Harris and foreword by Phillip Kotler - Illinois: NTC Business Books 1998 - xiii., 315p., app., bib., ind. 24 cm x 16 cm

ISBN: 0844234117

Subjects--Topical Terms:
communication in marketing
integrated marketing
plan
public relations

Dewey Class. No.: 659.2 / HAR

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